The VisionRacer Blog

CES Show Sony "3D" Comentary

Sunday, January 09, 2011

Given Playstations GT5 is 3D enabled its interesting to see what they have planned for the future.  3D  without glasses has been mentioned.   Lest take a look at one of the early reports.


3D TV - 'chicken and egg'

Howard Stringer acknowledged that 3D had not sold as well as TV makers hoped last year but he said part of the reason was the lack of content, an issue that is slowly disappearing.

"There's always a little chicken and egg with new technologies, people sit on their hands, but it's inexorable once the experience becomes richer for the customers," he said.

"I don't think there's any issue with 3D once you have content and I think it's a rich experience."

Shoot home movies and stills in 3D

In the meantime, Sony has unveiled still cameras, handycams and a small video recording device called the Bloggie that can shoot 3D pictures and home movies.

These can be played back on a 3DTV, 3D-enabled laptop (a Sony Vaio model was unveiled at CES) or the screens built into the cameras, which show 3D without needing glasses.

The handycams are essentially two regular high definition handycams stuck together, providing full HD for both eyes.

"Imagine watching your child's soccer games in 3D," Stringer said.

Phil Molyneux, president of Sony Electronics USA, said: "The dynamic of the 3D market is really propelled again because we're allowing consumers to generate their own compelling content in 3D."

One new 2D Sony handycam has a built-in projector that can beam video up to 1.5 metres wide.

Glasses-free 3D TV

At its booth, Sony, like Toshiba, also showed off 46-inch and 56-inch LCD TVs that can display 3D without glasses. However, these are further away hitting stores.

"The market is widening and the consumer acceptance of 3D is really moving up," said Molyneux.

Stringer said 3D would soon be a mandatory feature on all new TVs.

"3D will become a feature; you won't say should I buy a 3D or a regular set, 3D will be part of it," he said.

"When you start showing Law and Order or CSI Miami in 3D then you will ignite the audience. But again, like colour television, it's not an overnight thing, you just have to keep at it - eventually the audience will become accustomed to it and scepticism will die."


'No science-fiction gimmick'


Yesterday at Sony's press conference, Stringer entered the stage in a car from the upcoming 3D movie The Green Hornet, alongside the stars of the film, Seth Rogan and Jay Chou.

"3D is far more than a science fiction gimmick designed to make special effects dominate the storyline and bedazzle the viewer, 3D simply mirrors the experience of the viewer itself," said Stringer.

"We don't see the world around us in 2D, we see it in living 3D."

One Sony concept product at the show that is more than a science fiction gimmick is a head-mounted 3D display featuring two Sony OLED screens, one for each eye.

"You can enjoy a theatre-like experience on the couch or in-flight with a virtual large screen and perfect sound," said Sony's Hiroshi Yoshioka.

Another prototype was a portable 10.1" 3D Blu-ray player that does not require glasses.

"These two prototypes provide freedom from the living room and the movie theatre," he said.

Asher Moses travelled to Las Vegas as a guest of Sony.


World Cup in 3D - Details on 3D TVs

Saturday, May 08, 2010
We feel what Sony is doing in other sports is interesting as they build up to a big summer of 3D release information and (please God) GT5.

It is almost about time for the world’s first FIFA World Cup to be available in 3D and FIFA and Sony have just announced further information about it, including which of games will actually be shot in 3D.

With a total of seven pairs of Sony’s professional HDC cameras on rigs at every match (Sony HDC-1500), the action on the pitch will be captured in a stunning 3D quality enabled through its proprietary multi-image processor (Sony MPE-200) and 3D outside broadcast truck. Sony’s cutting-edge processor is supposedly the only one on the market to date that makes an end-to-end workflow possible in the production process and automatically adjusts the depth-of-field to ensure an optimal 3D viewing experience. Starting from the FIFA Confederations Cup last year in South Africa, Sony has been working on enhancing the 3D capture of fast-moving football action and has since conducted a number of 3D filming trials in Europe to provide the best experience for football (soccer) fans. 3D filming will be realised at 5 out of the 10 FIFA World Cup stadiums: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth. 25 matches in total will be filmed and broadcast in 3D, which will include a carefully chosen selection of those games expected to attract most public attention, including the opening game on June 11 at Soccer City (South Africa vs Mexico) and the crowning final game on July 11, also in Johannesburg.

The 3D feed from these 25 matches will be made available for broadcast on 3D TV channels, that can be enjoyed by consumers on their 3D-compatible TV sets at home. The first confirmed partners for the 3D TV live broadcast are ESPN in the US and Sogecable in Spain, with more to come apparently.


Eight matches will be fed live to digital cinemas and selected venues in 3D HD quality around the globe, and FIFA has appointed Swiss-based Aruna Media AG to manage the exclusive 3D cinema and entertainment venue rights for live games in 3D. Aruna plans to broadcast live 3D coverage of matches to around 26 countries and is in advanced discussions with several major markets.

Complementing the 3D live broadcast and public viewing activities, the general public will also be able to enjoy the 3D promotional trailers exclusively shown on Sony 3D BRAVIA TVs in around 4,000 Sony-affiliated retail stores worldwide (1,500 in North America, 1,300 in Europe, 500 in Japan, 200 in Asia, 200 in Latin America, and 30 in South Africa). Furthermore, Sony Pictures Home Entertainment also plans to produce and distribute the official FIFA film in 3D on Blu-ray Disc later this year. 


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