Sony Corporation is making a concentrated push to bring 3D entertainment to the home in 2010, with its technology applied to games such as LittleBigPlanet, Gran Turismo 5 and MotorStorm: Pacific Rift already impressing advocates of the format.

Firmware updates will add 3D gaming capabilities to the PlayStation 3 and 3D movie functionality to the Blu-ray player later this year, and alongside the launch of its own dedicated 3D TV channel, and the success of the billion dollar Avatar movie, 2010 could be a breakthrough year for the format.

"3D is an added thing and it hits every division that Sony has got," said Andrew Oliver, Chief Technical Officer at Blitz Games, speaking in an interview published today. "Sony is really pinning its hopes on the world wanting 3D and everybody is basking in the glory of Avatar."

Sony used CES earlier this month to show off LittleBigPlanet, Gran Turismo 5, Major League Baseball, MotorStorm: Pacific Rift and Wipeout to the crowds, along with other tech from the entire Sony Electronics Division.

"The Sony stand was big with 3D games. They had an enormous stand with a theatre at one end and cinema projectors that are made by Sony, movie cameras made by Sony and they were showing Cloudy With a Chance of Meatballs – a Sony ImageWorks film – in 3D, they had a Blu-ray player playing 3D film and then the PlayStation 3's were showing various games," detailed Oliver. "They looked absolutely stunning."